Which means, a box from Maison Margiela is not just an packaging, it’s a sacred work of art! There are treasures to be uncovered in the box. Maison Margiela has made headlines with its distinctive box design. It is an indication of the creativity of the brand which sets it apart from all other brands. The iconic Maison Margiela box holds so many secrets that we love here at Brothersbox.
Inside a Maison Margiela box lay endless potential, buried surprises. Every single box is unique in its characteristics and it depics a different story on its own. It could be a simple white box, with a shiny logo gleaming towards you or simply a brown-paper package tied up through strings like gifts. This box is the absolute first point of contact that a consumer has once they receive their order, and sets the tone for what cool things could be in it.
The Maison Margiela special box style has been a signature feature of the house for years since it was started. They started out using recycled paper to create the first boxes, and kept them intentionally basic. The design represents the brand philosophy of being direct and practical without any gimmicks.
Not long after, the simple boxes were replaced with a new design — an all-white box with the brand logo printed in black. The white box became a blank canvas that the designers painted colorful beautiful clothes on. The simplicity of the box represented the brand's love for minimalism as it brings out simplicity, cleanliness, and purity. This design gave way for the gorgeous gown within to take center stage.
Through the years, Maison Margiela has modified its box design to feature a variety of materials, colors and textures. Other boxes get wrapped up in pretty paper and tied with string or bound with wax and written on with neat pictures. Every design is executed with care and intent to express the significant values of the brand while conveying a sense of creativity and attention to detail.
The trompe l’œil box is one of the most iconic box designs. Physical Box that Appears Like a Cardboard Box This box looks identical to an actual cardboard box with packing tape and shipping labels. Along with the brand aesthetics, this box design was also a creative reflection of their personality and uniqueness as a brand wrapped up in one single paper which creates TROMPE L’OEIL.
The Maison Margiela box is not merely a container but rather an excellent avenue for the playful expression. Box design embodies the ideas of a brand that is able to compliment the mood for surprises hidden within. The boxes represent the love for minimalism, unusual materials and artistic expression that this brand desires to create usages with beauty.
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